Instagram can be challenging for marketers with so many tools available its hard to pick the right tool based on what we need because these tools do basically all the same thing. So we decided to test the Buffer, Later, Hootsuite, SproutSocial and Sendible.After testing these 5 different Instagram tools we came to the conclusion that LATER is the best Instagram marketing tool for anyone who wants to manage and grow their profiles, here is why:
Simple and Easy To Use
Later is a simple social media management software that is easy to use. You can manage your instagram, facebook, pinterest and twitter accounts all in one place. Sign up with one click with your social media accounts or create an account with your email. You can add 1 or up to 5 accounts depending on the plan you choose to check the options click here. Plan & set up your posts from your computer and get notified on your mobile to post your content at the scheduled time.
Scheduling Content
Visually plan and schedule post across your social media platforms with an easy drag and drop option. You can also save time by uploading in bulk, optimize your workflow with the integrated media library where you can upload content from your computer, drive or dropbox. Easily organize your content/media with labels to later find it so you can post it.
Measuring performance
Analyze your growth over time with Later analytics see how many followers you have and gained over a certain period of time. Analytics let you track and optimize post performance by tracking likes, comments, and clicks. Later also offers a unique option that lets people buy straight from your feed which is called linkin.bio. It makes your Instagram feed instantly shoppable. You can also measure the performance of your shoppable feeds and optimize them if needed. Linkin.bio is only available on certain paid plans.
FREE
One of the great things I loved about LATER is that you can use the software for free while you grow your profiles. They offer a free forever plan that lets you schedule 30 photo posts for one profile per month which is enough to grow your profiles until you can afford the paid options. Paid options start at 9$/month to $49/month for unlimited posts for 5 social profiles.
Search & Reposting
Finding curated content directly on LATER it is easy with the visual search tool. You can search for content by users, hashtags or likes. It also has a chrome extension which you can search for curated content from around the web. You can then optimize the content and repost it on your profile with a simple click. Obviously do not repost any illegal or copyrighted content make sure to have the owners or authors consent to post their media.
Later is used by 1 000 000 of the world's top brands, agencies and influencers for a reason because it is easy to use and it delivers results. The only down side is that it doesn't automatically post for you, because Instagram doesn't allow auto-posting. No marketing software posts automatically on Instagram due to its policy. This is very popular tool used by many bloggers, businesses and entrepreneurs.
So, what are you waiting for?
