10 Things Americans Waste Money On

Christmas is around the the corner, so we decided to create this list to help you identify where Americans waste their money. Below is a list of niches that Americans waste their money on. This is not a list of how they spend their money but how the waste, in other words put their money to no good use.

10. Entertainment
People invest so much in their entertainment systems to later on buy another such has buying the new iPhone, why do you need the new iPhone if you already have a working phone? Waste of money.

9. Apparel & Accessories
Do you have a closet full of stuff that you don't wear? Well here is another category where Americans waste their money. Some people have 50 pairs of shoes why? when you only have 2 feet? What a waste of money.

8. Tobacco
Not only this is bad for your health but it takes a big hit in your bank account at the end of the year. Why waste this money nothing positive comes out of this.

7. Alcohol
Again same thing as tobacco, Americans waste money on this luxury every week for what? What do you have to celebrate every week? Put that money aside and do something positive with it before its too late.

6. Hobbies
Many Americans have different hobbies such as fishing, hunting, gaming and so on most of their money is dedicated to their hobbies because it is what they like to do to pass their time. Truth is what is the real value that you get from wasting your money on your hobbies? None because you will get fed up and find another hobby soon or change equipment shortly.

5. Lodging
People travel a lot and love to get the best of the best, but why pay extra for a room in a luxurious hotel when you can rent a room or a house on airbnb for a quarter of the price. Hotels take advantage of this, you over pay for a room in a hotel. Stop wasting your money.

4. Fees
Banking fees, late fees, interest fees, admission fees and so on Americans don't love these but they are still paying for it. Why? Stop wasting your money, avoid credit cards, get a bank account with no fees and don't be late on your payments! This is probably the category where Americans spend the most money and see no return on it.

3. Gambling
Ah gambling Americans spend a lot of money on lottery tickets and on sports betting, this is a action to fulfill and empty emotion and being exited of the unknown. Bringing your hopes high when you buy your ticket but to later on realize it was a waste of money.

2. Gifts
Coming in second place Americans waste their money in gifts with so many holidays and events people are always giving gifts truth is most of recipients won't use your gift and it will be a waste of your money!

1. Food
Americans throw out 33% of produce they buy to consume, why buy in bulk if you going to throw out 1/3 of it? Stop wasting money on food. Buy only what you need and do your groceries daily. Not monthly food expires!

Hope this lists helps you develop your next product or marketing strategy. Contact us if you have a request for our next post.

Until next time,
Cheers!

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Top 10 Most Powerful Words In Advertising

Are you in the process of writing your new ad campaign but don't know what words to use? Or simply want to get the most attention possible on your ads. Well you came to the right spot there are 10 words that you should include in your ads to gain the maximum of your customers attention. In this list we did not include the words free, save, best and easy for the simple reason that customers tend to pay less attention to it because we see them everywhere but if you use them correctly in a good campaign they can also be powerful, so here is the top 10 most powerful words in advertising. 

10. Now & Instant
We live in a era where time matters most and instant gratification is important to people such as fast shipping, act now, call now and immediate download of multimedia such as games, movies or music.

9. New
People are always looking for the best new thing, everyone wants to put their hands on the brand new smartphone, new car, new shoes and everyone is willing to pay for it.

8. Love & Sex 
The power of love has 2 meanings here either someone can fall in love with a piece of fashion but no one will fall in love with a bath towel (you can like the way it feels or how soft it is but you won't love it) as oppose to the fashion piece that you will put on special occasions and take really good care of it. You have to be careful how you use the word. Related to love is sex, obviously sex always sells in any form. There is a reason why all big name magazines always use these 2 words on the front page, because it sells!

7. Discover 
This word brings a sense of excitement and adventure, you can used it to bring back a childhood memory or to introduce something new to the market that is worth someones time to try it.

6. Safe 
Everyone wants to feel safe, and if someone is spending money on your product they want to make sure that not only the product/service is safe but also that their investment is safe. Be careful when using this word example don't use in consumable products such as "This salad is 100% safe to eat" what? why wouldn't it be? A good example would be a product designed for safety such as baby products "This car seat is 100% safe and received the highest rating for safety". See the difference?

5. Heath
This word is powerful because everyone wants to be healthy and when someone sees the word they automatically stop and get more information about it. Now the word can be used in different products such as "Are your finances in good health?" see right there I made you think. But again don't abuse of this word and it does not work for everything you can't turn something negative to positive. Example "Try these healthy donuts!" there is no such thing as healthy donuts!

4. Guarantee 
Using this word is a way to remove any doubt, simply check how many times you say this word in a day, its just like a promise that you give to someone. In advertising a guarantee is what the company gives to the customer by putting their reputation on the line. Just think about it would you rather buy something with some sort of guarantee or without any guarantee? But only use this if you back up your guarantee or have credibility for it.

3. Results
The word result means that you have achieved something successfully. It is used as a promise that helps you rationalize the purchase. We all want results from anything we buy, I mean that is why we bought the product/service in the first place. Because you had a problem and the product/service purchased will give you the solution to your problem which is the result.

2. Proven 
This word is mostly used when introducing a new product/service to the market since the customer is dealing with the unknown this word proves that the customer will get the results that they are searching for. Do not use this word if you can't back it up, example "Here is the proven formula of making money online" when you have no proof of earnings. Provide proof and you will win big with this one.

1. You
This is the most powerful word ever simply because it is personal. When we start to talk about you this is when we get your attention. Using you is like we are talking to you personally you tend to pay more attention to the ad. So you is definitely something that YOU should always consider using in advertising.

Those are the top 10 most powerful words in advertising hopefully it helps you write your next ad or even your next sales letter. Always keep in mind to check the positive and negative variations of the word in the phrase because some words can do both so be careful. If you are not sure then you can hire a freelance writer click here I offer you $5 off on your next purchase.

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Top 5 Niches People Spend The Most Money On

Starting a new project but can't decide where to start? Well the first step is to choose the appropriate niche for your new venture. To help you with that we have narrowed it down to the top 5 niches in which people actually spend the most money on, the following list is not in order of amount spent but in order of how big it is in terms of categories of product subniches...

Love
The rise of all these dating websites is proof that people actually spend money on trying to find love. But it doesn't only stop at dating websites, people actually spend money on self-improvement books, programs related to dating. People also spend money on flowers, jewelry, candy, relationship advice & therapy. These are just a few subniches related to love where people spend money on, the desire to love and to be loved will always be a demand and people are happy to spend money on it.

Money
Yes, money! People actually spend money to make money, have you ever heard of the saying it takes money to make money? Well people actually spend their money on gambling, lottery and online casinos. But it doesn't just stop at gambling, educational programs such as webinars, ebooks, books and videos on how to make money. The emotion targeted here is to have freedom and be debt free, this is what motivates a person to spend money to make money.

Health
This is a major niche where people spend probably the most money on, due to the fear of death or illness. With numerous profitable subniches such as mental health, weight loss, addiction, natural remedies, self-help and so on... I could go on and on this is probably one of the biggest niche on where people spend the most money.

Beauty 
Beauty has its own category for the simple reason that fashion is part of beauty and people love to dress to impress. From plastic surgery to fragrances beauty has a wide variety of niche. Just with the women audience you have about 100 different categories of niche products that you can develop.

Entertainment
The last niche people spend the most money on is entertainment. It could be going to a movie on the weekend to buying your favorite track on itunes on the way to work. Entertainment is part of our daily lifestyle with long bus or car rides we need to find a way to be entertained. Look at the movie industry how big it is, because people actually spend money on entertainment. People want to dose off of their daily lifestyle so they turn into movies or music.

Hopefully this helps you choose what niche you should start your next project on. Keep in mind that these are the 5 top categories so look within those categories and find a subniche then create your business around that.

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